The study analyses general conditions and identifies patterns of action for successful procurement operations in emerging markets.
Today, companies are facing greater competitive pressure than ever before, and they need to gear their value added networks towards the international market and continuously optimise these networks. The emerging markets in Europe and Asia are playing an increasingly important role, particularly in connection with the ongoing optimisation of the supplier portfolio with the aim of generating cost benefits. Not all companies achieve the goals they set out to achieve in emerging markets; above all, they are often unable to cut costs to the desired degree. This is the starting point for the study "International Procurement in Emerging Markets"; the study analyses general conditions and identifies patterns of action for successful procurement operations in emerging markets.