Strategy

The “Business Makers” - Highly popular image-building activities

Following successful campaigns in 2019 and 2020, the project board of the “Business Makers” initiative – which meanwhile boasts some 100 members – decided to continue its work in 2021. 46,000 page views on the website of the initiative, 230 mentions in the press or five million post impressions on Facebook and Instagram from January till November are impressive numbers. The initiative showcased additional logistics heroes, and the success of the “Business Makers” activities were also underpinned by campaigns like the “Logistics Picture Quiz” featuring poetry slammer Lars Ruppel.

The new topic specials on the www.die-wirtschaftsmacher.de website are extremely popular. The latest issue was published in December and focuses on logistics for online retailers. The online service also features profiles of logistics occupations and a job market.

The special podcast series “Logistics Against Corona” was launched in the spring in cooperation with BVL.digital. The logistics sector became a focal point of public attention as a result of the corona crisis, and the hashtag campaign #keintagohnelogistik (“nodaywithoutlogistics”) on Supply Chain Day aimed to profit from this increased awareness. A survey with around 300 respondents conducted by the “Business Makers” in autumn found that the pandemic did in fact have a positive impact on the image of logistics.

To mark the International Supply Chain Conference, the initiative launched a video campaign called “Logistics is where I am” that is to be a focal point of its activities in 2021. In short clips, people from the world of logistics present themselves, their jobs, and the benefits of logistics.

Manufacturing Excellence - Network activities for production and logistics

Production and logistics are growing ever further together. BVL has therefore been involved in the activities of the Manufacturing Excellence Network (MX) since 2019, when BVL Board Chairman Prof. Thomas Wimmer took over as Chairman of the MX Board. The objective of this cooperation is to interconnect the network activities more closely for production and logistics. The mission of MX is to identify and showcase best practices – by inviting entries for the MX Award, with the presentation of the awards in the context of the MX Dialogue, and on the MX Tour, during which the award-winning projects can be seen in operation on site.

Sustaining and securing value added in Germany – this is the overarching theme of the activities of MX. These activities are underpinned by the enthusiasm of specialists to share their knowledge with each other and work together to further their expertise. This exchange is important and helpful for production managers and all service providers involved in the value added process as it means they can stay up to speed with innovations and apply new ideas in their own area of responsibility.

MX Dialogue and MX Tour could not take place in 2020 due to the lockdowns. The winners of the MX Awards 2020 were determined in personal audits in the late summer, however, and the presentation ceremony is scheduled for early 2021.

MX-Award website >>