From the automotive plant to the newsstand

On the eleventh Supply Chain Day, the day of action of the logistics sector, interested members of the public had the opportunity to chose from more than 340 events.

The range of events mirrored the wide variety of tasks in the field of supply chain management and logistics, ranging from automobile production and mechanical engineering through to airport operation, transshipment terminals and logistics centres for production, trade and eCommerce with food or non-food items. The options for parcel delivery on the last mile to the customer were also presented and discussed.

In addition to arranging company tours, the organisers also staged a number of other interesting and innovative formats. In Dortmund, for example, participants in a trip in a historic railway locomotive were able to follow the itinerary of a container on the railway and – starting at the container terminal – learned how rail transport can be integrated in complex logistics processes all the way through to the transshipment of containers at the desired destination. Airports and seaport terminals opened their doors, and impressed visitors had a chance to view inland terminals all over Germany from land and water. 

Duisburg staged a “logistics barcamp” for the first time, and readings were also part of this year’s programme, along with a World Café. The career fairs – among them BVL’s LogistikRuhr Students’ Day in Dortmund, the “From Click to Doorbell” job fair in Neuss or Logistics Night in Osnabrück – welcomed several hundred visitors.

One of the core objectives of Supply Chain Day was to pique the interest of potential future employees in the logistics sector. According to a survey conducted by the German Chamber of Industry and Commerce, there is a shortfall of around 1.6 million qualified employees in Germany, and one in two companies is currently unable to fill vacant positions. This a problem that also affects logistics, and it is one of the reasons why many companies use the day of action to showcase their attractions as employers. And this strategy works: quite a few visitors were fascinated by the variety of jobs in a logistics centre, by the technology and by the big machines – as well as by the relevance of logistics activities for society as a whole. It was certainly worthy of note that some of the young men and women leading tours of their companies had been motivated to embark on a career in logistics by events that had been held on Supply Chain Day in past years.

School students were fascinated by the flying drone in the warehouse of agricultural machine manufacturer Claas in Hamm

School students were fascinated by the flying drone in the warehouse of agricultural machine manufacturer Claas in Hamm

Premiere: Vitamin BVL

When the doors of the old customs office in the port of Hamburg opened to young logistics managers and those hoping to work in logistics for an event on February 21 called “Vitamin BVL – Your Intro to Logistics and IT”, it soon became apparent that the new format had hit the spot. Around 200 young people came along to find out from the 14 exhibitors about job opportunities and prospects in modern logistics. Countless invitations were displayed on the “jobwall”, everything was informal, and presentations and conversations between companies and visitors took place on an equal footing. The companies at the exhibition included both established players like Edeka or Hermes and start-ups like Cargonexx and Birdiematch. Visitors and exhibitors alike appreciated the high quality of the conversations, and there was little or no wastage. Moderator Daniel Terner invited the companies to the “Speakers’ Corner” directly integrated in the exhibition area with the words: “We realise that the working world has changed – today, the companies won’t be interviewing you, you’ll be interviewing them”. The exhibitor pitch gave each company a total of three minutes to interest listeners in their operations and their job offers.

A young feel to the old customs office at the first Vitamin BVL job fair in Hamburg

A young feel to the old customs office at the first Vitamin BVL job fair in Hamburg