Peter Müller-Kronberg
Peter Müller-Kronberg is the third generation of his family to serve as CEO and partner of the family-owned company Friedrich Zufall in Göttingen. His responsibilities include the corporate functions of New Products, Strategy, Marketing & Communication, and Environmental Sustainability.
Before joining the company in 2013, the 42-year-old got a degree in event management and gained experience in sports marketing. He received his training in freight forwarding at Streck Transport and as a trainee at Hellmann Worldwide Logistics.
Müller-Kronberg initiated a transformation process when he took over the almost 100-year-old company. His goal is to make the organisation, strategy, and culture of the company fit for the future. This includes the development and implementation of ‘Mission Statement 2028’ with the company’s purpose, vision, and principles of action, as well as the development and implementation of the 3P corporate strategy – People, Planet, Profit.
In 2019, the entrepreneur founded the zufall.lab in Göttingen. The experimental workshop aims to strengthen the ability of the company and its employees for change. This mobilises innovative forces for new logistics approaches, prototypes, and processes for better and more sustainable logistics of tomorrow.
Peter Müller-Kronberg lives with his wife and son in Göttingen. He integrates sustainability into his private life and corporate culture, investing in the future of his grandchildren. With Zufall, he wants to explore new ways of inspiring us to interact responsibly with nature and resources.